Earlier Google had launched Lively a product from Google Labs. Essentially Lively is a browser plug-in which lets you create and join existing customized virtual “rooms” in-browser to chat with your friends and associates.
Yesterday evening Google announced that Lively will be discontinued in December.
Official Google Blog says
Google has always been supportive of this kind of experimentation because we believe it’s the best way to create groundbreaking products that make a difference to people’s lives. But we’ve also always accepted that when you take these kinds of risks not every bet is going to pay off.
That’s why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. Lively.com will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.
Do stay tuned to Technofriends for more, one of the best ways of doing so is by subscribing to our feeds. You can subscribe to Technofriends feed by clicking here.