Step by Step Guide for Creating Google Custom Search Engines

Tech publisher O’Reilly has come out with a nice write up on making a dynamic search engine for the topic of choice. The write up is essentially a step by step tutorial for creating Google Custom Search Engines.

[Excerpt from the website]

What Is a Custom Search Engine?

A custom search engine (CSE) tells Google which sites to search and which to avoid when dealing with a search query. This makes it much easier to get specific, guided answers to questions about a specific subject area. If you create a CSE you can use your expertise in a subject to control where Google looks for information about that topic. And you may even make some money in the process, because the custom search engine returns AdSense advertisements with each set of results. If you have an AdSense account, then the revenue from those advertisements can go to you. Don’t get too excited, you’ll probably get less than a few dollars a month from AdSense unless your search engine gets really successful.

You can tune this list of sites over time, adding and removing sites from the list. This makes it easy to improve the results based on the queries entered by people who are using your custom search engine.

Here’s an example of a custom search engine for Bermuda. The editor of this CSE has chosen 80 sites that are worth searching to produce results about Bermuda that help him and others. So, if I love scuba diving and I search on this site for the term “scuba tours,” I get results that are about scuba tours in Bermuda. If I used the normal Google search page, I’d get over 2 million results and I’d spend much more time looking for Bermuda-related scuba touring information.

A properly built CSE returns search results intended for specific audiences or areas of interest. It’s important to get the search engine name and description right so people don’t get frustrated when trying to use it. And then the rest of the work is deciding where to search. Later, you can organize the results into categories to help fine tune the results, but that’s an optional step you can skip when you’re starting out. It may sound like a lot of work, but you can actually create a new custom search engine in minutes. You’ll see how in the next section. Later, I’ll show you how to tune the CSE interface, site selection, and results.

[End of Excerpt]
This tutorial will not only help you get the most from your personal search engine. Go out and read more on this here

Cheers,

Vaibhav

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3 Responses

  1. […] Step by Step Guide for Creating Google Custom Search Engines […]

  2. […] site search builds on the Google Custom Search Engine by adding more features like the option to turn off ads, a more customized look and feel, as well […]

  3. […] site search builds on the Google Custom Search Engine by adding more features like the option to turn off ads, a more customized look and feel, as well […]

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